The Sri Lanka MICE Expo 2025, organized by the Sri Lanka Convention Bureau, was officially launched on 23rd September 2025 at Cinnamon Life – City of Dreams, bringing together over 115 international MICE and travel operators, media representatives, and industry stakeholders from 30 countries. Inaugurated by Hon. Prime Minister Dr. Harini Amarasuriya, the event strengthened Sri Lanka’s position as a leading MICE destination through business forums, B2B networking sessions, gala events, FAM tours, CSR activities, and over 10,000 anticipated B2B meetings connecting local vendors with international buyers. As part of its CSR initiative, the Expo also supported the Tiny T.E.A. Pre School & Day Care Center, Hantana by providing a Starlink internet facility and distributing stationery items for children.

The Jaffna MICE Expo 2023, held from 30th November to 3rd December 2023, was a pioneering event aimed at positioning Sri Lanka’s Northern Province as a key MICE destination, with a focus on the South Indian market. Organized by the Sri Lanka Convention Bureau, the Expo featured B2B meetings, forums, and cultural tours, attracting over 40 South Indian hosted buyers, 5 media representatives, and 70+ local vendors. The event highlighted Jaffna’s unique appeal and reinforced cross-border business and cultural ties.