Since 2021, the Sri Lanka Convention Bureau (SLCB) has successfully hosted four editions of the MICE Expo, solidifying its place as a flagship event on the Bureau’s annual calendar. Aimed at showcasing Sri Lanka’s strengths as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE), the Expo has grown significantly—transitioning from virtual formats to in-person gatherings—while drawing participation from both local and international stakeholders.